- Entity
- VARV Technology Private Limited (Operating rupinow.com)
- Role
- Lending Service Provider (LSP) / Technology Service Provider (TSP)
- Regulated Partner NBFC
- Lord Krishna Financial Services Limited (RBI-Registered NBFC)
- Effective Date
- 1st August 2026
1. Introduction and Purpose
VARV Technology Private Limited (“VARV” / “Company”), through its digital lending web platform rupinow.com, operates strictly as a Technology Service Provider (TSP) facilitating loan products originated and disbursed by its Reserve Bank of India (RBI) regulated partner Non-Banking Financial Company (NBFC), Lord Krishna Financial Services Limited.
This Grievance Redressal Policy is formulated in adherence to the RBI Digital Lending Directions and the RBI Integrated Ombudsman Scheme, ensuring that customer complaints regarding platform operations, loan facilitation, data handling, and communication conduct are resolved in a transparent, efficient, and time-bound manner.
2. Grievance Escalation Matrix
-
Level 1: Primary Support Desk (rupinow.com)
TAT: 24 to 48 Hours acknowledgment | Resolution: 3-7 Days
If unresolved / unsatisfied -
Level 2: Nodal Grievance Redressal Officer (GRO) - VARV
TAT: Resolution within 7 Working Days
If loan/credit related or unresolved -
Level 3: Principal NBFC Grievance Officer - LKFSL
TAT: Resolution within 15 Working Days
If unresolved within 30 days Grievance Redressal Policy
Level 4: Consumer Education and Protection Department
4. Step-by-Step Escalation Procedure
Customer Support Helpdesk (VARV / rupinow.com)
For queries, service requests, or initial grievances concerning web interface, technical errors, application status, or communications:
- Support Email
- contact@rupinow.com
- Contact Number
- +91-9217404991 (Operational Monday to Friday, 10:00 AM to 6:00 PM)
Turnaround Time (TAT): Acknowledgment within 24 hours; Resolution within 3 to 7 business days.
Grievance Redressal Officer (GRO) – VARV Technology Pvt. Ltd.
If the resolution provided at Level 1 is unsatisfactory or no response is received within 7 business days, the issue may be escalated to VARV’s designated Grievance Officer:
- Name
- Raghavendra Pratap Singh
- Designation
- Grievance Redressal Officer
- Company
- VARV Technology Private Limited
- Registered Address
- A 217 Sector 69, Noida, Gautam Buddha Nagar, Uttar Pradesh, India, 201301
- grievance@rupinow.com
Turnaround Time (TAT): Resolution within 7 business days from escalation date.
Principal Lending Partner NBFC – LKFSL
If the complaint pertains directly to credit underwriting, loan sanction/rejection, loan disbursement, interest calculations, Key Fact Statement (KFS) terms, repayment processing, or recovery conduct, or if it remains unresolved by VARV, it escalates to the partner NBFC:
- NBFC Name
- LKFSL
- RBI Registration (CoR) No
- B-14.02019
- NBFC Nodal Officer Name
- Ms. Sheetal Mishra
- NBFC Grievance Email
- compliance@prestloans.com
- NBFC Contact / Helpdesk
- +91 11 45241123
Turnaround Time (TAT): Final lender determination within 15 business days.
Escalation to the RBI Consumer Education and Protection Department
If a complaint lodged by the borrower is not resolved within a total period of 30 days from the date of submission, or if the borrower remains dissatisfied with the final resolution provided by VARV / LKFSL, the borrower has the statutory right to escalate the matter to the Reserve Bank of India (RBI) Consumer Education and Protection Department:
- Name
- Dr. Neena Rohit Jain
- Designation
- Chief General Manager
- Address
- Consumer Education and Protection Department
Reserve Bank of India, 1st Floor, Amar Building
Sir P.M. Road, Mumbai-400 001. - cgmcepd@rbi.org.in
5. Categorization of Complaints
- Category A — Platform & Technical IssuesOTP failures, login issues, document upload errors, or account display discrepancies.
- Category B — Privacy & Data ProtectionRequests for user consent revocation, data access, or data deletion in accordance with Digital Personal Data Protection standards.
- Category C — Communication & Staff ConductFeedback regarding digital communications, customer executive demeanour, or outreach timing.
- Category D — Loan Servicing & Financial TransactionsDisbursal delays, repayment reconciliation, or interest charge clarifications (routed immediately to LKFSL).